Several key points to note in food packaging design!

Different products require different packaging. This is a characteristic of packaging products, and the same applies to food packaging design, which is unique. The uniqueness of packaging design for any product is applicable to every food production company. In food companies, food packaging design affects consumers' perception of the product, so this must be taken seriously. Packaging design, as an important branch of product design, has always been a field of great attention in the industry. What details should be paid attention to in food packaging design? First, pay attention to the connotation of packaging design This is mainly reflected in three aspects: the appeal of the packaging, the fun of the picture, and the organic combination of product image and culture. In addition, the refinement of packaging is also an indispensable important factor for good packaging, mainly including: the refinement of colors, the refinement of pattern design, and the refinement of packaging production; all three are indispensable. In short, the design of packaging should revolve around a central theme, starting from the whole and thinking from a broad perspective, conforming to the principles of conciseness, individuality, and beauty, and conforming to the characteristics and consumption of the goods. When designing food packaging, it is best to maximize the characteristics of food through the combined application of different design methods, so that consumers can become interested in the food and thus increase their desire to buy the product. Only in this way can food companies promote their products well and give full play to the effectiveness of food packaging products. Second, pay attention to the color of packaging design Color gives a particularly strong impression, so as a designer, you must understand and communicate with colors and express his design ideas through them. As an important constituent element of design, color is also used to convey certain information about product functions. More than 80% of information comes from vision. If the designer's grasp and use of packaging colors can directly reflect certain characteristics of the internal items, the product is likely to become the buyer's first choice. According to the inherent colors or attributes of the goods, using image-based colors is an important means of design coloring. For example, cakes and pastries often use , tea, coffee, whiskey, and beer often use tea-colored, and lemon-flavored food packaging is designed in lemon yellow. This reproduction of the inherent color of the goods in the packaging coloring is most likely to give people an association of the same origin, thus giving a basic impression of the inner items. Of course, there are also phenomena that go against the grain. Some design masters boldly use color contrast to achieve better and more wonderful effects. However, if the proportions are not well grasped, it will backfire.

Food packaging; safety first

The close relationship between food packaging and food is well-known. Food packaging is like the "protective clothing" of food, not only carrying and protecting food, but also facilitating food storage, transportation, and sales. At the same time, with the continuous improvement of people's living standards, food safety issues have gradually become the focus of people's attention, which has also put forward higher requirements for the safety of food packaging, making food packaging companies always put safety first when designing, implementing functions, and conducting safety tests of food packaging. Food packaging design should have innovative design concepts and be reasonably designed according to the positioning of consumers. At the same time, for some special consumer groups, such as children, attention should also be paid to the safety design of food packaging, such as selecting environmentally friendly packaging materials, the packaging structure should be as simple as possible, and it should meet the needs and physical characteristics of children to prevent accidental injuries to children. In addition to innovative and safe design, the realization of food packaging functions is also very important. Especially with the increasing consumer market demand for fresh food, food packaging with preservation functions is gradually becoming popular. Especially for the currently high-demand fresh fruits and vegetables, the successive introduction of modified atmosphere packaging, coating packaging, and antibacterial packaging technologies has provided more guarantees for the safe preservation of fresh fruits and vegetables. In order to further ensure the safety of food packaging, relevant personnel have also done a lot of work in food packaging safety testing. For example, in order to eliminate consumer panic, some researchers have evaluated the potential risks of DEHP in food plastic packaging materials, further improving consumers' understanding of the safety of DEHP. Currently, the state also attaches great importance to food packaging safety and has successively introduced a series of policies and regulations related to food packaging safety. Food packaging enterprises should strengthen their awareness of food packaging safety and establish the concept of "food packaging is equivalent to food" to add an extra lock to food safety.

Advantages of Spout Pouch Packaging

Spout pouches are a type of liquid packaging that replaces rigid packaging with flexible packaging. The structure of a spout pouch is mainly divided into two parts: the spout and the self-supporting pouch. Stand-up pouches are made of multi-layer composite plastic materials to meet the requirements of different food packaging performance and barrier properties. The spout part can be seen as an ordinary bottle mouth with a cap screwed on. The two parts are tightly combined through heat sealing (PE or PP), forming a liquid packaging that is squeezed, sucked, poured or pressed out, which is a very ideal new type of liquid packaging.

9 Classic Box Types - Do You Know Them?

Designers need to understand classic packaging box types to create stunning packaging for products! 1. Slotted Box Top and bottom inserts, the top and bottom are the same, mostly open on two sides, but can also be opened on one side. Convenient for packaging and widely used, suitable for lighter items. 2. Drawer Box Divided into an inner box and a sleeve, opened and closed by pulling. More paper is used, and the price is slightly higher. It is a packaging method with better texture, similar to the lid-and-base box. 3. Book-style Box The packaging style is like a book, and the packaging box opens from the side. The box consists of a panel and a base. Depending on the customized size and function of the packaging box, some book-style boxes require magnets, iron sheets, and other materials, making it one of the box options for high-end gifts. 4. Lid-and-Base Box Divided into a box lid and a base, the two are separated. More paper is used, and the cost is slightly higher, but the texture is better. Double-layer thickness can also be used to increase sturdiness. Suitable for exquisite gift boxes, such as clothing, jewelry, or food gift boxes, which can enhance the product image. 5. Flip-top Box Flip-top packaging boxes are divided into single-flip and double-flip. The double-flip consists of a base and two covers, while a single-flip has one cover. The double-flip packaging box requires relatively complex craftsmanship. 6. Handle Box The bottom is a slotted box, increasing the load-bearing capacity. The top has a handle design, making it convenient to disassemble and assemble. Adding laminated corrugated paper makes it the most commonly used box type for gift boxes. The biggest feature is that it is easy to carry. 7. Airplane Box When the packaging box is unfolded, it is a whole piece of cut paper. The integrated structure design eliminates the need for gluing the box, saving processing costs, and is often used for express packaging. 8. Multi-sided Box It also uses a lid-and-base structure, but the shape is composed of pentagons or hexagons, etc. The exquisite gift box gives people a stable and atmospheric feeling, leaving a deep impression on consumers. 9. Window Box A hole is punched in the cardboard to create a window, or transparent cellophane is affixed to allow for visual inspection of the goods. It allows for a direct display of the product, making it convenient for customers to observe and increasing the credibility of the product.

What changes will we see in food packaging labels in the future?

Core Tip: In recent years, with the continuous occurrence of food safety emergencies, people's attention to food labels has been continuously increasing. Consumer complaints due to errors in information labeling on food labels have frequently occurred, thus attracting national attention to food labels and markings, leading to the introduction of a series of relevant regulations and policies to standardize packaged food labels. At the same time, the development of food labels is also moving towards diversification.  With the continuous improvement of consumer safety awareness, the demand for the amount of information carried on food labels has increased. In recent years, with the continuous occurrence of food safety emergencies, people's attention to food labels has been continuously increasing, and consumers

The 22nd China International Baking Exhibition | XINYUHEYU N3A75 cordially invites you to the grand event

The China International Baking Exhibition, jointly organized by the China Bakery Food and Confectionery Industry Association and Beijing Beikery Exhibition Service Co., Ltd., provides a platform for sharing innovative ideas for global baking industry leaders, professionals, and all types of baking industry personnel. It injects impetus into the development of the baking industry in research and development, manufacturing and distribution, and related services, and promotes the overall development of China's baking packaging.   The 22nd China International Baking Exhibition (BakeryChina2019) had over 220,000 square meters of exhibition halls, more than 2,100 exhibitors, and over 230,000 visitors.